The U.S. is a diverse, international-oriented economy. Startups in Buffalo, businesses in Minneapolis, everyone is finding out that one language isn’t sufficient. Translation services are becoming more than necessary for brands that have ambitions to grow both domestically and globally.
Let’s learn about how translation services drive U.S. growth and why companies of all types and sizes are making an investment in them.
Breaking Language Barriers in U.S. Cities
America has more than 350 languages. In Buffalo and Minneapolis, governments, schools, hospitals, and businesses use translation to communicate with multicultural populations.
Real example:
Buffalo Public Schools school district has a high proportion of students who communicate in Arabic, Burmese, and Somali at home. In order to keep parents posted, the school district uses Buffalo translation services to translate report cards, newsletters, and emergency notices.
Likewise, Minneapolis, with its significant Somali and Hmong populations, applies minneapolis translation services within healthcare and education. Medical centers such as Hennepin Healthcare offer patient intake forms and medical information in multiple languages to enhance patient care.
These instances demonstrate how translation services aren’t only useful—they’re pivotal to connecting and including communities.
See also: Embrace Convenience and Connectivity: Living at International Plaza in Singapore
Assisting U.S. Businesses Access Global Markets
Businesses that have ambitions to reach globally need to be able to speak the same language as their customer. Translating comes as a prerequisite in helping businesses in the U.S. to sell goods, offer services, and gain customer confidence overseas.
Case Study: Tech Startup Expands to Latin America
A New York-based SaaS startup wanted to grow in Latin America. They localized their website, user interface, and customer support into Spanish and Portuguese using professional translation services. In just six months, their user base grew by 40%, and customer satisfaction in the region improved by 60%.
What helped?
- Culturally accurate translations
- Localized tone for each market
- Native-speaking translators who understood the industry
This emphasizes that translation is more than just words—it’s about building meaningful connections and boosting conversions.
Improving Customer Experience and Retention
Customers in the United States prefer to interact with brands on their own terms. Whether you are serving Spanish-speaking customers in Texas or Hmong-speaking customers in Minnesota, the ability to present translated materials commands their trust and loyalty.
Example: E-Commerce Brand Personalizes Its CX
A national clothing brand based in the Midwest added multilingual options to its online store, product descriptions, and customer service. By partnering with Minneapolis translation services, they offered Hmong and Spanish options on their site.
Results:
- Bounce rate dropped by 30% for Spanish-speaking users
- Return customer rate increased by 22%
- Customer service tickets in Spanish were resolved 50% faster
The takeaway? Customers who feel understood are more likely to stay—and to spend.
Reducing Legal and Compliance Risks
Translation is a must when legal accuracy matters. Contracts, policies, and compliance documents must be clear in every language, especially in sectors like healthcare, finance, and law.
Real-World Example: Law Firm in Buffalo
A Buffalo immigration law firm employs Buffalo translation services to translate legal papers for clients in more than 25 countries. They include visas, birth certificates, affidavits, and court transcripts.
Accurate translation helps:
- Avoid legal disputes
- Ensure clients understand their rights
- Maintain compliance with federal and state regulations
In legal settings, even minor translation errors can lead to major consequences. That’s why professional, certified translation is non-negotiable.
Boosting Workforce Communication and Safety
Workplaces in construction, manufacturing, agriculture, and logistics often employ multilingual teams. Translation ensures everyone understands safety protocols, HR policies, and job instructions.
Case Study: Manufacturing Plant in Minnesota
A large manufacturing company near Minneapolis hired workers from multiple language backgrounds, including Spanish, Somali, and Karen. They partnered with Minneapolis translation services to translate:
- Safety manuals
- Training videos
- Employee handbooks
Impact:
- Workplace accidents dropped by 18%
- Onboarding time for non-English speakers decreased
- Employee satisfaction improved
Clear communication keeps workers safe and engaged, both critical for productivity.
Supporting Local Governments and Public Services
Local agencies must serve everyone in their communities. From voting materials to public health announcements, translation services help local governments reach non-English speakers effectively.
Example: City of Buffalo’s Multilingual Outreach
During the COVID-19 pandemic, the City of Buffalo worked with Buffalo translation services to provide multilingual updates on testing sites, vaccination info, and safety measures. Materials were shared in Arabic, Swahili, and Spanish.
This built public trust and ensured critical information reached every household.
Giving U.S. Companies a Competitive Edge
In today’s global market, translation is your brand’s secret weapon. Whether you’re competing in the U.S. or abroad, language access builds better relationships with customers, employees, and partners.
According to CSA Research:
- Want to boost sales? Speak their language: 76% of consumers prefer buying in their native tongue.
- 40% won’t buy if the information is not available in their language
For U.S. businesses, that’s a major opportunity.
Final Thoughts
Translation services are more than a communication tool; they’re a growth strategy. From Buffalo to Minneapolis, U.S. businesses and institutions are using professional translation to reach new markets, improve customer experience, reduce risk, and build inclusive communities.
